Grameen phone marketing mix

Halima Khatun and others will join this event. Every where are used technological product like computer, fax, and internet etc. The Program offers mobile service to over 40 million people in remote areas.

What Walton is trying to do is, they are making the customers to think in a way that, as it is our home made product and the quality is good as well, so they should buy the product for the betterment of the country.

Their communication strategy should also be developed including assigning a brand promoter to promote their brand. As the sole sponsor, Grameenphone provided necessary support and training for the athletes for participation in the Special Olympic Games in Beijing, China.

July How it WorksGrameenphone, jointly with Sightsavers International, organizes the eye camps and provides associated actual cost for organizing the camps and also provides surgery costs which includes transportation and follow-up visit cost of patients. Forces Strength Bargaining power of buyers High Bargaining power of suppliers Low Threat of substitute products High Threat of new entrants High Rivalry among competitors High Bargaining power of buyers There are about 20 brands selling smart phones in Bangladeshi marker and they offer almost homogenous products which have low switching cost between brands and thus has provided buyer with extremely high bargaining power.

This is really a new concept in the mobile telecommunication network. Grameenphone Subscribers Grameenphone nearly doubled its subscriber base during the initial years while the growth was much faster during the later years. Extensive Market presence availability: Ultimately there is a great chance to attract all kinds of subscribers.

Considering the intensity of the competition, the rivalry among competitors is very high. If you have 30, Taka for buying a set, which brand will you buy.

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Number of competitors is low but the competitors are powerful and highly competitive. Grameenphone is honored to be participating in that program. For a budget phone with good configuration, Walton was the second best choice after symphony.

March 08, Background: As mentioned previously, GrameenPhone is providing international roaming facility to GP Regular subscribers. GP always analyze the competitor markets because competitors are suddenly launched new package and also low call rates.

Value chain, price and promotion strategy Price is important for every type of services. All other competitors are far behind from GP. We would like to mention that there might be some errors in the term paper that is totally unintentional and due to professional hazard.

It is designed to be run independently as small businesses by local entrepreneurs. Grameenphone organizes Free Eye Camp at Moheshkhali In the near future after reaching the break-even they may decrease the average cost per unit and can get the absolute cost advantage.

GP has a 24 hour customer service tool. The major players of smart phone industry in Bangladesh are Symphony, Samsung along with Walton. GP offers GP national for all kinds of customers. Grameen Phone Marketing Mix. Hire+.doc. Development Support Communication.

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I will also show how these activities support the organization’s overall strategy, and how it is linked to other sales activities within the Grameen Phone Marketing Mix.

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Grameen phone marketing mix
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